Product Explanation
This is a food beverage product — a box of 50 individual instant coffee stick sachets using 100% Arabica beans. Arabica (Coffea arabica) is the higher-quality coffee species, known for a smoother, less bitter flavour profile compared to Robusta.
The blend combines two origins: Brazilian coffee beans (the world's largest-volume producer, representing 40% of global output) and Colombian Huila coffee. The Huila region of Colombia is known for high-altitude coffee cultivation producing a mild, fruity flavour profile. Atomy blends freeze-dried Brazilian coffee with finely ground Colombian beans.
The 13% finely ground coffee content is notable for instant coffee — conventional fully instant coffees are entirely spray- or freeze-dried with no visible grounds. The presence of 13% ground powder contributes to a deeper mouthfeel and aroma closer to brewed coffee.
Nitrogen-sealing (nitrogen flushing) is a standard food preservation technique that replaces oxygen in the sealed package with inert nitrogen gas, slowing oxidation and preserving coffee freshness and aroma over shelf life.
Note: the official detail text captured for this 50-stick product (M00973) contains description copy that appears to describe the 80-stick BLACK variant — including the reference to '1.6g × 80ea'. Buyers should confirm the stick count and exact variant on the official product page before purchasing.
Research Takeaway
No independent research is referenced. Coffee origin, roast and blend descriptions are based on the official product page. Nitrogen sealing and finely ground coffee are standard specialty instant-coffee industry techniques.
Official Product Information
The following details are drawn from the official Atomy Malaysia listing for M00973. Always confirm current price, PV and exact product format on the official page before purchasing.
Product Identity
- Product number: M00973
- Product name: Cafe Arabica (50 sticks/box)
- Category: Food
- Official page: https://my.atomy.com/product/M00973
Price and PV
- Listed price: RM 42.00
- Listed PV: 1,700
- Prices and PV can change — confirm current figures on the official page before purchasing.
Key Features per Official Page
- 100% Arabica coffee — Brazilian freeze-dried + Colombian Huila finely ground blend.
- 13% finely ground coffee powder per stick.
- Nitrogen-sealed sticks for freshness preservation.
- Halal certificate noted — verify current certification on official page.
Key Product Facts
- 50 sticks per box — compact format.
- 100% Arabica coffee — blend of Brazilian freeze-dried and Colombian finely ground beans.
- Contains 13% finely ground coffee powder per stick.
- Nitrogen-sealed per stick for freshness preservation.
- Current price RM 42.00 and PV 1,700 — confirm on the official page before purchase.
Coffee Ingredients and Format
The product uses a two-origin 100% Arabica blend with a ground coffee component. The following explains the key coffee and packaging features based on the official product page.
100% Arabica coffee (Brazilian + Colombian Huila blend)
Arabica (Coffea arabica) is the premium coffee species, accounting for about 60% of global coffee production. This blend combines freeze-dried Brazilian coffee (large-volume, consistent base) with Colombian Huila coffee (high-altitude, known for mild sweetness). Blending the two is a standard specialty-coffee technique to balance body, acidity and sweetness.
13% finely ground coffee powder
Most instant coffees are fully soluble (spray- or freeze-dried). The 13% ground coffee inclusion adds visible coffee particles that dissolve slowly, contributing to a deeper aroma and mouthfeel compared to standard instant coffee. This is a product feature described on the official page.
Nitrogen sealing
Nitrogen flushing is a food packaging method that replaces oxygen with inert nitrogen gas inside the sealed stick. This slows oxidation of the coffee oils and preserves fresh flavour and aroma over the product shelf life.
Common Buyer Questions
Is this black coffee or does it contain milk and sugar?
The Cafe Arabica range page description references black and milk options. Based on the product name 'Cafe Arabica' (without 'Black'), this may be a milk/sweetened variant — confirm the exact format (black vs milk coffee) on the official Atomy Malaysia product page before purchasing.
What is the difference between the 50-stick and 200-stick boxes?
The 50-stick box (M00973, RM 42.00) is the smaller entry-point format. The 200-stick box (M00971, RM 140.00) is a bulk format. Both are in the Cafe Arabica range — confirm the per-stick cost and exact coffee type on the official page.
Why does this contain finely ground coffee if it is instant?
The 13% finely ground coffee content is a deliberate formulation feature to provide a deeper flavour profile and aroma. The ground particles contribute body and richness that fully soluble instant coffees lack.
Before You Buy
- Confirm the exact format (black vs milk coffee vs other) on the official product page before purchasing, as product page copy captured for this item may reference the black variant.
- 50 sticks is a good trial size before committing to the 200-stick bulk box.
- Confirm current price and PV on the official page before purchase.
Official Product Source
Official product link, source date and product visuals are kept together here for checking.
| Product number | M00973 |
|---|---|
| Product name | Cafe Arabica (50sticks/box) |
| Category | Food |
| Last checked | 2026-08-01 |
| Official page | https://my.atomy.com/product/M00973 |
Official product visuals
Use the official product images to confirm the box design, stick format and product presentation before purchasing.
FAQ
Product-specific questions for this page.
Is this Halal certified?
The Cafe Arabica range official page notes a Halal certificate. Confirm current certification validity on the official Atomy Malaysia product page.
How do I brew it?
Instant coffee sticks are designed to dissolve in hot water. Confirm the recommended water temperature and volume on the official product label or product page.
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